Young Adult Attitudes About Relationships and Marriage: Times May Have Changed, But Expectations Remain High.

This Research Brief provides a portrait of the attitudes and opinions of young adults about relationships and the importance of marriage. To develop this portrait, Child Trends analyzed data from Wave III of the National Longitudinal Study of Adolescent Health by gender, race/ethnicity, and relationship status. Results of our analyses indicate that most young adults have high expectations for marrying someday, though fewer wish to be married currently. Moreover, many young adults are currently in a cohabiting or marital relationship and the vast majority agrees that cohabitation is acceptable. We also found that young adults value love, fidelity, and commitment as part of successful relationships. (Author abstract modified)

Writing Television PSAs.

Public Service Announcements (PSAs) or on-air TV spots are a great way to get the word out regarding your healthy marriage initiative. You can visually show people examples of a workshop and what marriage education “”looks like.”” However, television advertising is expensive. There are costs to produce an advertising campaign and to purchase air time. Depending on your resources and the size of your local media market, television can be the least cost effective medium for promoting your initiative and/or event. This Tip Sheet will help you understand the dynamics associated with producing PSAs or spots for TV. (Author abstract)

Writing Radio PSAs.

On-air radio spots can be an effective way to get the word out regarding upcoming healthy marriage events. This Tip Sheet will help you create your own public service announcement for radio and get the results you desire. Keep in mind that radio stations rarely run any spots longer than :30 second spots as you consider writing your program’s PSAs. You may want to create :15 second spots to use as fillers on the air as well. (Author abstract)

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