Writing Television PSAs.
Public Service Announcements (PSAs) or on-air TV spots are a great way to get the word out regarding your healthy marriage initiative. You can visually show people examples of a workshop and what marriage education “”looks like.”” However, television advertising is expensive. There are costs to produce an advertising campaign and to purchase air time. Depending on your resources and the size of your local media market, television can be the least cost effective medium for promoting your initiative and/or event. This Tip Sheet will help you understand the dynamics associated with producing PSAs or spots for TV. (Author abstract)